We have introduced over 1500 E-Liquid flavours

Welcome to Ultimate Juice

Hey there, and a huge welcome to Ultimate Juice! We’re so happy to have you here and can’t wait to share a bit about who we are and what we do. From our humble beginnings to our worldwide presence, every chapter of our story has been about passion and flavour.

How It All Began

Back in 2016, we set up shop in Coventry, UK—armed with creativity, enthusiasm, and a dream to shake up the vape world. Our journey started with “UJ,” a bold first range featuring 44 exciting flavours that soon had everyone talking about Ultimate Juice.

Growing Beyond Expectations

Over the years, Ultimate Juice has transformed beyond anything we imagined. What began with just a handful of flavours has now expanded to over 500 across multiple strengths. Thanks to this growth, we’re able to offer a complete vaping experience—from Nic Salts and Shortfills to the reliable 50/50 liquids.

As a result, there’s something for every type of vaper. Whether you prefer a smooth hit or a burst of flavour, we’ve got a blend that fits your style perfectly.

Our Secret to Great Flavour

The real secret behind our success lies in the love and attention we pour into every bottle. Quality comes first, which is why each new flavour must pass a strict taste test by experienced vapers before it earns a spot in our collection.

Meanwhile, all production takes place right here in Coventry in a clean, fully equipped facility built for precision and consistency. Every process follows strict safety standards and full TPD compliance, ensuring each product meets the highest quality expectations.

Why Choose Ultimate Juice

At its heart, Ultimate Juice is about people—our customers, our team, and our community. We believe vaping should be easy, enjoyable, and exciting. That’s why our mission is to deliver a seamless experience whether you’re shopping online or in your favourite local vape shop.

Above all, we’re here to help you discover your perfect vape escape. With hundreds of unique flavours and ongoing innovation, there’s always something new to explore.

Here’s to More Flavour Adventures

Thanks so much for stopping by and becoming part of our story. We can’t wait for you to explore our full range and discover your next favourite flavour. Here’s to many more flavour adventures together—crafted with passion, shared with pride.

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Setting the Standard Worldwide

Our Global Reach

Ultimate Juice extends its influence far beyond our Coventry home. Driven by a passion for flavour and innovation, we’ve taken our creations to audiences around the world, connecting with vapers from every corner of the globe.

Across the bustling streets of Dubai, the vibrant cityscapes of Madrid, and the chic avenues of Paris, our flavours continue to make an impression. Each prestigious vape exhibition offers the perfect stage to share what makes Ultimate Juice unique. For instance, enthusiasts and connoisseurs alike can experience our craftsmanship first-hand. As a result, many find themselves immersed in a world of rich taste, creativity, and sophistication.

The Ultimate Juice Promise

No matter where you encounter us—whether online or at an international event—Ultimate Juice delivers far more than just a bottle of e-liquid. Beyond the product itself lies a deeper connection: one built on authenticity, creativity, and a commitment to quality above all else.

At the heart of our promise is an open invitation to join us on a journey of taste and satisfaction unlike any other. Ultimately, we welcome you to discover why Ultimate Juice stands as the true embodiment of vaping excellence.

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Unveiling Perfection in Ultimate Juice

Our Commitment to Excellence

Above all, what truly sets us apart is our unwavering commitment to crafting the perfect vape experience. In addition, every stage of our process reflects a genuine dedication to quality and consistency. For instance, each bottle of Ultimate Juice undergoes rigorous testing by seasoned vapers to ensure it meets our exacting standards and delivers a smooth, satisfying flavour every time.

Tested and Trusted

Moreover, our quality control process goes beyond the basics. Every formula is carefully balanced, refined, and reviewed to guarantee a consistently high standard. This attention to detail ensures that our customers receive only the best — every single time they pick up a bottle of Ultimate Juice.

Crafted with Care

Our secret lies in the love and care we pour into every batch. We use only the finest ingredients and blend them with precision to achieve the perfect harmony of flavour and vapour. Consequently, each product embodies our promise of excellence — rich in taste, refined in quality, and created with passion.

The Ultimate Goal

Ultimately, our mission is simple: to craft liquids that our customers can trust, enjoy, and return to time and time again. Through our dedication, innovation, and passion, we continue to redefine what exceptional vaping should feel like.

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Meet the Ultimate Team

TAZZ

SENIOR SALES EXECUTIVE
Favourite E-liquid :

Ultimate Sidekicks – Tazz King Cold 

ADAM

LOGISTICS/WAREHOUSE
Favourite E-liquid :

Ultimate Puff Custard – Boston Cream

KARL

BUSINESS DEVELOPMENT MANAGER
Favourite E-liquid :

Five O – Raspberry Donut 

LISA

DISPATCH TEAM MEMBER
Favourite E-liquid :

Soda King Bar Salts – Sour Apple