Experience the difference with Ultimate Juice

Welcome to Ultimate Juice! We are your trusted destination for top-quality e-liquids and a wide selection of vape products, hardware and accessories. Since opening our doors in Coventry, UK, in 2016, we’ve been passionate about creating over 500 unique vape flavours to suit every taste.

Our Range

Our innovative range includes everything from Nicotine Salts and Shortfills to 50/50 liquids. Therefore, ensuring a satisfying vaping experience for everyone. Alongside our e-liquids, we’re proud to offer a variety of reliable vape devices and vape accessories. Making us a one-stop shop for all your vaping needs.

At Ultimate Juice, our commitment to quality, safety, and customer service is at the heart of everything we do.  Above all, we guarantee to ensure a pleasant and fulfilling experience with every visit.

Popular vape brands

Best selling nicotine salts

Explore our top-tier nicotine salts selection and discover popular vape flavours from our trusted brands.

Latest vape offers

Exclusive Savings: Dive Into Our Hottest Vape Deals

Best selling vape E-Liquids

Browse our top-selling e-liquids, featuring the most popular flavours and brands in vaping.

Explore our E-liquid flavour collection

At Ultimate Juice, we're not just manufacturers; we're flavour artisans dedicated to bringing you an exquisite range of flavoured vape juice. Whether you crave the juicy burst of fresh fruits, the comforting embrace of creamy desserts, or the invigorating touch of cool menthols, our portfolio is designed to cater to every preference.

We invite you to navigate through our crafted collection, where each vape flavour is a testament to our commitment to excellence and innovation. Find your favourites or venture into new taste territories; our selection is tailored to match the diverse palates of our valued customers.


With over 100 flavours to choose from, Ultimate Juice invites you to start your journey to discover the perfect vape flavour that resonates with your taste.

What the Team are vaping?

Discover the vape flavours the Ultimate Juice team can't get enough of. From tangy fruits to creamy indulgences, explore our staff's top e-liquid picks and find your new vaping obsession.


Ultimate Sidekicks – Tazz King Cold
View E-liquid Flavour


Ultimate Puff – Custard Cream
View E-liquid Flavour


Five O – Raspberry Donut
View E-liquid Flavour


Soda King Bar Salts – Sour Apple
View E-liquid Flavour